How Has the International Buyer Profile Changed on the Costa Blanca in 2025?

Published by Inmo2000 | July 25, 2025

The real estate market on the Costa Blanca has experienced a notable transformation in recent years, and 2025 marks a clear shift in the profile of international buyers. Below, we analyze the main trends observed by local agents.

1. More remote workers and professionals

With the consolidation of remote work, many European buyers now choose El Campello and nearby areas to establish their primary or semi-permanent residence. They look for strong internet connection, tranquility, and access to year-round services.

2. Priority on energy efficiency

New buyers are increasingly demanding when it comes to sustainability. Energy certifications, thermal insulation, and solar panels are becoming key valued features.

3. Emerging nationalities

In addition to traditional French, Belgian, and Dutch buyers, strong interest now comes from Russian, Polish, and Scandinavian clients. Climate, competitive prices, and quality of life remain major draws.

4. Move-in ready properties

Most international clients prefer renovated homes or new builds to avoid remote management or language-related renovation issues. They also value developments with services and security.

5. Investors targeting holiday rentals

Many buyers acquire second homes intending to rent them as vacation rentals. Following the 2025 regulation update, they look for properties that already have licenses or easily meet licensing requirements.

Thinking of selling your property?

Understanding the new buyer profile is essential to prepare, promote, and appropriately price your home.

At Inmo2000, we advise you on how to make your property more attractive to the modern international market.